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March 9, 2017

Three factors that influence the selection of KPIs for your e-commerce service

Three factors that influence the selection of KPIs for your e-commerce service

The selection of KPIs depends notably on:

  1. the business strategy;
  2. legal requirements; and
  3. turnover.
Influencing factor Description
Business strategy For some e-commerce businesses, one side (the buyer or the seller) is strategic, which means that transaction success for those users is monitored more precisely than for the other less-strategic user.
Legal obligations These requirements influence how litigations are arbitrated and how each side is protected. Hence, it is essential to integrate legal requirements when defining KPIs.
Turnover Turnover determines the resources of the e-commerce service and, therefore, the perimeter of the set of KPIs.

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