Since conversion is king in e-commerce, the #1 and #2 business KPIs are certainly conversion (%) and sales. Along these two KPIs, another important metric is the speed at which payments get fulfilled.
- KPIs to measure the performance of the sales pipeline; and
- KPIs strata to reveal disparities.
To measure the performance of the sales pipeline.
|1||Sales||The total number and volume of sales.|
|2||Conversion||Proportion of successful transactions.|
|3||Payment velocity||The speed at which transactions get|
|4||Others||Number of transactions; average cart; minimum cart amount; maximum cart amount.|
KPIs strata to reveal disparities. Then, if the e-commerce services are large enough, those business KPIs can be stratified according to various levels.
|1||Payment methods||Visa, Paypal.|
|2||Geographical areas||Country, region.|
|3||Time period||Hour, day, quarter.|
|4||Acquisition channel||Socials, search.|