Loading...
Search results:


March 22, 2017

Business KPIs to monitor your e-commerce service's performance

Business KPIs to monitor your e-commerce service's performance

Since conversion is king in e-commerce, the #1 and #2 business KPIs are certainly conversion (%) and sales. Along these two KPIs, another important metric is the speed at which payments get fulfilled.

  1. KPIs to measure the performance of the sales pipeline; and
  2. KPIs strata to reveal disparities.

To measure the performance of the sales pipeline.

# KPI Description
1 Sales The total number and volume of sales.
2 Conversion Proportion of successful transactions.
3 Payment velocity The speed at which transactions get
4 Others Number of transactions; average cart; minimum cart amount; maximum cart amount.

KPIs strata to reveal disparities. Then, if the e-commerce services are large enough, those business KPIs can be stratified according to various levels.

# Strata Examples
1 Payment methods Visa, Paypal.
2 Geographical areas Country, region.
3 Time period Hour, day, quarter.
4 Acquisition channel Socials, search.

References